What strategic communications message are you sending?

What strategic communications message are you sending?

letterThemes and messages make marketing easier.  It also makes it more fun, so always include them in your strategic communications plan. Themes help you focus your year and every presentation, brief, talk, blog, tweet and photo you plan to use for the next 12 months.

To develop a theme, ask yourself a few questions:

  • What is my book about?
  • What is my organization’s new program or process this year?
  • What do I want to focus on this year?

Now make everything you do for the year centered around that theme.  If you build three to five message that reflect the theme, it will help you focus your messages for the year.

Case Study:

I just read Stranger in the Moonlight by Jude Devereaux — a romance about an artisan who designed and made her own jewelry.  A good theme for the year could have been Art in our Lives.  This allows her to explore all aspects of art, not just jewelry.

Messages could include:

  • Art provides a creative outlet that we all need in an otherwise stressful world.
  • Find your inner artist through museums, trade shows and workshops.
  • Art is all around us, enriching our lives.

Blog posts, presentations, social media feeds could focus on how art provides an outlet, and where and why folks should find their inner artist.  I think it’s important for the theme and message to be focused but not so laser-focused that it’s inflexible.  Give yourself some breathing room to work with the theme.

Do you have an idea for your theme already?  What is it and how do you plan to use it?




Would love to hear from you!

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