Tag: pinterest

Pinterest – Why it’s beating Facebook & Twitter

Pinterest – Why it’s beating Facebook & Twitter

6939604809_6b072449a0_zAre you on Pinterest? You need to be.

Pinterest has been around since early 2010, and serves as a digital “corkboard.” Users create boards and pin pictures to those boards, effectively building a corkboard of photos about a particular subject. More than 80% Pinterest users are women age 35 and older and in the upper middle class economic scale.

Here are five reasons why fiction writers should utilize Pinterest:

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Sneaking in ways to build a writer’s platform on Pinterest

Sneaking in ways to build a writer’s platform on Pinterest

pinterest

How in the world could a writer use a tool that is really nothing more than a high-tech bulletin board with thumb-tacked photos all over it for a writer’s platform?  A million different ways!

And with Pinterest edging out Google, Yahoo! and Bing to be the #2 search engine (behind Facebook), it is the place to be.  And here at Checkmate, our motto is to be where the readers are.

Two things to keep in mind with the images you post:  1- copyright & 2-links.  Always make sure there isn’t a copyright on the image (safer sometimes to repin others pins if you aren’t sure).  And always link each pin back to your website, blog, Twitter or Facebook page (whichever is your internet main avenue or home base).

Here are some fun ideas for Pinterest from fellow writers:

1. Book Props – NY Times Bestselling Author Susan Wiggs has one of my favorite boards.  She pins jewelry her characters wear or would wear on her boards.  She also posts drinks from the tavern in her Lakeshore Chronicles series.  This is a fabulous way to promote your books and local businesses.

2. Character & Location Ideas – Author Kate Hart posts ideas for Works in Progress on her boards.  This is one of my favorite ideas because a writer can keep readers up on the progress of the book and keeps the writer motivated to continue writing/posting for the readers.

3. Writing Prompts – Romance Writer Angel Smits posts weekly writing prompts to her board.  If you’re feeling stuck, it’s a great place to get unstuck.

4. Platform Interests – Author Pam McCutcheon uses Pinterest to illustrate Feng Shui in all its various qualities.  Writers with a niche platform can do the same thing.  Each niche can be broken into categories (read boards) and filled with pictures, illustrations, drawings and images unique to that niche.

5. Contest & Giveaways – Author Lisa Renee Jones uses Pinterest for a variety of interesting ways.  One in particular is to promote her latest book through contests and giveaways.  She also displays her very awesome book covers.

What other ideas have you seen on Pinterest that work really well?

 

What I learned about Pinterest for Writers

What I learned about Pinterest for Writers

Screen shot 2013-03-17 at 9.05.10 PMLast week, I decided to spend some time researching how writers can use Pinterest to further their writers platform.  My philosophy is that in order to reach the people, you need to be where the people are.  Right now, they are all on Pinterest.  

I previously wrote on this topic and found five writers doing it right.  After more research, I still think Pinterest is definitely the place to showcase your work and connect with your readers.

Debbie Macomber’s boards (click on photo) offer some interesting ideas on Pinterest for writers to include series boards and hobbies related to the book’s theme.  Here are some other ideas on Pinterest for writers:

1- Create worlds.  Use photos found all over the internet or while you are out location scouting or just out and about.  Anything that reminds you of what you are trying to create, snap a pic and post it.

2. – Create series boards.  If you are writing a series, that is.  Each series can have book covers, works in progress, character bios, town descriptions.  Again, anything that reminds you of the series can be posted to your series board.

3 – Create true characters.  If you’ve already cast the entire novel, then create a board with photos of the entire character list, even the minor ones.  Even if you aren’t sure what they look like, you should know what they like to do, like to wear, like to eat, places and hobbies they like.  Introduce your character to your reader.

4- Market that book.  One board for one book and include the previous tidbits (world and characters).  Make sure every pin includes a link back to your blog or website, where they can hopefully learn more and buy the book.
Still not convinced?  Here are some interesting statistics I learned this week also (courtesy of Mashable, Pinterest & Tech World)

1- The number of Pinterest users to visit the site daily has gone up 145% since January 2012!

2- Over 80% of pins are actually repins rather than original content

3- Pinterest user growth is better than that of Facebook and Twitter at the same point in their history

4- There are almost as many folks on Pinterest as there are on Twitter

5- Brands are doing very wellBetter Homes & Gardens has 25,000 followers on Pinterest & only 21,000 on Twitter (I could repin just about anything on their site!!)

Spending the week looking at Pinterest was fun and educational. It convinced me more than ever that writers need to leverage this platform, especially writers in genres aimed at women, since they make up 80% of Pinterest users.  So, take out the scrapbooks, pull out the cameras and give your reader a visual into that story percolating in your brain.  They’ll love you for it!

What successful techniques have you found using Pinterest to further your writer platform or garner a larger readership?

Delving into Pinterest as a tool for the writers platform

Delving into Pinterest as a tool for the writers platform

Bulletin BoardThis week I’m devoting time to Pinterest.  In a previous post, I discussed authors who use Pinterest to help them in various ways.  But I think it is underutilized for a writers platform, and I plan to prove its usefulness.

Pinterest has only been around since 2009 but has exploded on the social networking scene.  Pew Research came out this week with a new study showing fresh statistics for social media usage, and Pinterest just caught up with Twitter for the percentage of internet users posting on the site.  Besides, the world knows if you want to reach an audience, you need photos and video.  Here are some interesting facts:

  • 15% of online users admit to using Pinterest
  • 12M Americans use Pinterest
  • Most of Pinterest users are females with 6-figure salaries (who happen to read fiction)

For these reasons alone, I’ll be spending the week getting to know Pinterest better and while I already advocate its use for writers, I’m interested in just how far we can take it.  I’ll report back Monday, March 18, with what I find.

What tips on Pinterest have you used to help you enhance your readership?