Happy St Paddy’s Day!

Happy St Paddy’s Day!

May love and laughter light your days, and warm your heart and home. May good and faithful friends be yours, wherever you may roam. May peace and plenty bless your world with joy that long endures. May all life’s passing seasons bring the best to you and yours!

Why Aren’t PRs on Twitter?

Why Aren’t PRs on Twitter?

I recently gave a class on Twitter to a room full of PR professionals. The collective groan when I walked in made me want to turn right back around and go somewhere else. But then I thought about it…why aren’t these people on Twitter? They are all professional communicators and they cringe at the thought. …

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Writers Need to Market – It’s a Marathon, Not a Sprint

Writers Need to Market – It’s a Marathon, Not a Sprint

Most people are told to build a blog, blog every day, Tweet every day, Facebook every day, get on every major social media platform you can. Go talk to groups. Sell your book at your favorite watering hole. Talk, post, photo, pic, video, chat, screeeeeam!
While all of this works in your favor, if you did it, you’ll be so exhausted you’ll curl up on your couch and suck your thumb, never to leave again.

So I’m going to tell you what you can do that is good enough.