Two Definites You Need in Book Marketing

Two Definites You Need in Book Marketing

Have you heard there is no sure thing in publishing? It’s crazy, isn’t it? Well the only sure thing in publishing is that someone already well-known could sell a book. That’s why the Big Five focus on celebrities, sports figures, politicians, and for nonfiction, those with an established platform. But I’ve had more than one book agent tell me that other than name recognition, word-of-mouth and Oprah, they don’t know what truly sells a book. They package up a publicity schedule bundle that includes book signings and book talks and events and what happens? They hope.

I have a mantra: No, is just the beginning. No, typically means “I don’t know” or “It’s too hard.” Writing a book is hard too, but you did it. Now you need to market it. Don’t take “no” for an answer ever. There is a way to make it work for you.

So, if we go off what we know, you have three ways to get to the “yes” with your marketing scheme —  name recognition, word-of-mouth and Oprah. Let’s assume you are not a major celebrity or that you know Oprah, and go with word-of-mouth. How do you build it?

In today’s super social media saturated world, it’s hard to figure out where to focus your marketing energies. Facebook, Twitter, Pinterest, Snapchat, Instagram, Tumblr, YouTube, Kik, Strava, LinkedIn, Google+, Goodreads. Where to even start?

Here’s what I’ll tell you. Forget all the social media outlets except one. While most social media outlets have morphed into niche issues, Facebook continues to be the outlet with the most diverse group of users. Young folks may have abandoned it to Snapchat or Instagram, most still have a page. But readers who buy books are between the ages of 30-55. Those people are still on Facebook and there is no trend analysis showing that will change in the next ten years.

Therefore, focus on Facebook. Will you sell books there? Probably not. What you will do is build your network. This is where you build your word-of-mouth marketing. Build a Page, Build a Group, Buy Ads and Publish Cool Content.

Then, focus on Amazon Ads. This is one place on the Internet where you know people go to buy things. They’re primed for it. It’s why they go there. If you can master the art of Amazon Ads, you can get your book in the right place for a buyer to see it. There are a plethora of videos on YouTube to help you with this. Take the time to learn it, master it and sell your books.

Never take “no” for an answer. Find the “yes.” If you don’t know where to start, begin with Facebook and Amazon. Everything else is noise. When you’re comfortable with those two, then you can move on.



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