Category: Marketing

Everything you ever wanted to know about marketing your platform and your books

Why Aren’t PRs on Twitter?

Why Aren’t PRs on Twitter?

images (1)I recently gave a class on Twitter to a room full of PR professionals. The collective groan when I walked in made me want to turn right back around and go somewhere else. But then I thought about it…why aren’t these people on Twitter? They are all professional communicators and they cringe at the thought. So rather than start them out with how to do Twitter, I started with why Twitter is good for them.

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Blogging Tips for Writers

Blogging Tips for Writers

blogShould you blog?

The answer completely depends on the reason you want to blog.

Ask yourself this instead:

Do you like blogging?

If the answer is, “Meh,” then, don’t blog.

If the answer is, “But my agent/friend/mom/publisher says I need to,” then, don’t blog.

If the answer is, “Yes, but I don’t know what to say,” then, maybe you should blog.

If the answer is, “Yes, and I have something to say,” then, clearly you need to blog. 

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Is Fiction Writing a Business?

Is Fiction Writing a Business?

heads-up-ostrich-herd-1This discussion comes up quite often in my writing circles. I’m still astounded though when writers say they “just want to write.” I understand the need to write. I understand the feeling of bursting floodgates of words on the page. But if you want to make a living doing what you love and what you feel in the depths of your being is your purpose in life, you absolutely must treat it like a business.

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