Category: Marketing

Everything you ever wanted to know about marketing your platform and your books

The Hotsheet

The Hotsheet

If you haven’t signed up for The Hotsheet yet, or if you’ve never even heard of it, let me be the first to tell you to sign up. It’s terribly difficult to sift through the epic mountains of marketing data on the internet and this does it for you. I almost never recommend products on my page, but this one is a must.

It’s a combined effort between Porter Anderson and Jane Friedman. Anderson is a former CNN journalist and is now editor in chief of Publishing Perspectives. Friedman is a consultant for Publishers Weekly. Both have extensive knowledge of the book industry and marketing trends within that industry.

The Hotsheet is basically a book publishing news roundup. So instead of scouring the Internet for what you’re looking for, these two pretty much know what you’re looking for and are trying to make it easier for you to find.

It’s free for a month, so if it’s not your thing, you can opt out. Or if it is, then after the free one, it’s $59/year. Since you’re a writer, it’s also a tax write-off (but I’m no tax attorney, so double check!). Click here to read more about it.

 

It’s all about the live video!

It’s all about the live video!

If you aren’t using Facebook Live, it’s time to start.

When Facebook launched the service a little over a year ago, no one could imagine what a difference it made. The access it grants is astounding, and intoxicating. Users simply can’t get enough of it. And that is good for writers! Here are five tips to get you going.

 

Have a specific reason

Are you going live just to live or do you have a reason? Remember, you are aiming at a particular audience. Think about what they want from you, and what you can give them. The advice here is the same for all content – it isn’t about you and asking people to buy your book. It’s about making a connection.

Think of your surroundings

Is it windy? Is it loud and noisy? Some ambient noise is fine, but if it’s taking over the video, then it won’t help you out. What does the background say? Does it contradict what you’re trying to say or does it compliment it?

Timing is everything

What is going on in the world right now? Are there current events you can comment on that will help you connect with readers? What is going on in your book? Can you relate it to something in world? If you go live during a major world event are you going to look insensitive? Make sure you know what’s going on.

Shorter is better

While Facebook tries to get you to stay live longer, if the video starts to lag, viewers will leave. Plan your content so there is no lag in the middle. Keep it engaging and generally, keep it short. This is true for most videos. Less than a minute (two at most) is good for recorded video, but you can probably get away with longer for live video if it’s fun and interesting.

Use your world

Are you visiting a new place? Museum? Bookstore, coffee shop, historic site? Show your readers where you are and what you’re doing. Are you writing? Take a break and talk about how it’s going (if you’re complaining about writers block, make it fun by showing what you’re doing instead of writing).

Facebook Marketing with Cherry Adair

Facebook Marketing with Cherry Adair

Screen Shot 2015-06-09 at 1.40.54 AMI just spent the weekend learning about new plotting methods, character development and dialogue with the NYTimes Bestseller Cherry Adair. What a hoot she is!

While her session was about the mechanics of writing, I got to spend a little bit of time chatting with her about her marketing. What struck me the most was her Facebook. The woman runs 12 Facebook pages, herself. Yes, twelve!

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Pinterest – Why it’s beating Facebook & Twitter

Pinterest – Why it’s beating Facebook & Twitter

6939604809_6b072449a0_zAre you on Pinterest? You need to be.

Pinterest has been around since early 2010, and serves as a digital “corkboard.” Users create boards and pin pictures to those boards, effectively building a corkboard of photos about a particular subject. More than 80% Pinterest users are women age 35 and older and in the upper middle class economic scale.

Here are five reasons why fiction writers should utilize Pinterest:

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Why Aren’t PRs on Twitter?

Why Aren’t PRs on Twitter?

images (1)I recently gave a class on Twitter to a room full of PR professionals. The collective groan when I walked in made me want to turn right back around and go somewhere else. But then I thought about it…why aren’t these people on Twitter? They are all professional communicators and they cringe at the thought. So rather than start them out with how to do Twitter, I started with why Twitter is good for them.

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