Best marketing for writers

Best marketing for writers

EBook_between_paper_booksWhat really is the best marketing for writers?

If you ask a public relations specialist, it will be the internet.

If you ask a marketing specialist, it will be media and public appearances.

If you ask Kristin Nelson of Nelson Literary, it’s the next book.

I’ve become convinced it’s an amalgamation of all these things.

Write your book. Write your book well. Have your book edited. Have your book edited well. Then do all this again. Especially if you decide to go indie, have a well-written and well-edited book and then have another one and another. When people like you, they want to read you.

Create your online platform. But create this well also. Create a website that is current, creative and smart. If you don’t know how to do it, find someone who does. A website in 2014 that looks like it was built in 1999 will hurt your credibility.

ebookslaptop2Engage the public. Also do this well. Pick a theme from your book and find a group that would support it. Talk to them. If you’re going to do social media, pick one and do it well. It’s called social networking because you are “networking.” If you don’t have time, don’t do it. It will hurt you.

Stop the Presses! Create a relationship with your local press. Meet the reporters, find out what makes them interested and use that hook to get the interview. I advocate for smaller news outlets because they are always looking for people and events to cover, especially if there is a local tie. Do not stalk!


I am a reader and I know when I like an author, I just want to keep reading his or her books. Then I’ll check out a website and maybe a Facebook page, but that’s about it. What I really want is more books. If I can easily find them via the internet, I’m happy. If he’s making splashes in the press, then I’m hunting up the next book. If there is no way to find him on the internet aside from Amazon, I start to question his credibility. Fair? Maybe not, but a cold, hard truth.

The bottom line for me is that if you want to do marketing well, write your next book. Keep Amazon filled. At least have a well-created website, and if you’re on social media, keep up with the postings. To make sure I am on the right path with this, I asked the Marketing Director at Evernight Publishing about this last night, and she confirmed it is a combination of the two. Product is important, but a social media and internet presence lends you credibility.

So, what is your social media strategy? Do you work on a schedule or are you a pantser? What have you found works best for you?


2 Replies to “Best marketing for writers”

  1. I have a Facebook Page and a Twitter account. Neither one has a very large following, but I still haven’t published yet. I find I prefer to focus more on refining my craft and keep editing/revising my WIP. I keep up with my marketing as much as I can, but I don’t get too caught up with it. To me, writing an awesome book is a little more important right now…a little.

    1. I think that’s OK Kristi. It’s important right now to get comfortable with your internet presence, but not necessarily be prolific at it.Good luck withyour writing and keep at it Girl!

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