Author: Jennifer Lovett

WRITER NATION PODCAST #3: Never Quit Reading, Jamie Farrell

WRITER NATION PODCAST #3: Never Quit Reading, Jamie Farrell

Ms Jamie Farrell

Writer, Mom, All Around Funny Girl

& Bacon Eater!

“The real trick in today’s book world is the marketing. Set up your social media and your newsletter lists but understand that the best marketing plan will not sell a bad book. Work on your craft.  “



Jamie writes the cutest, funniest stories, and is the author of 11 published books. Learning the craft of fiction writing, she wrote four books before she ever self-published her first one. The sixth book in her Misfit Brides series has a cover reveal this fall! We met up in Washington DC at the September General Meeting and Fall Kick-off of Washington Romance Writers where she gave a wonderful workshop on Facebook Ads. I grabbed her the night before to chat about her journey. Her professionalism and business sense are exactly what today’s authors need to emulate. I hope you find motivation from Jamie’s story to finish your book and launch your author business.

Topics covered in the show:

  • Military Moves
  • Organizing Your Book Launch
    • Book covers
    • Editing
    • Social Media
  • Advanced Review Teams
  • Newsletter and Social Media
  • Where to Write

Find Jamie!

Organizations mentioned in the podcast



TODAY’S SPONSOR: Jessica Snyder Edits

Jessica started as an intern with Entangled Publishing in 2013 and was promoted to editorial assistant in 2014. She participates in the entire editing process for romance and young adult books, from acquiring “slush pile” submissions, to first, second and third pass editing, to galley proofreads.

She’s a current member of Romance Writers of America and Washington Romance Writers. 

If you need developmental and content editing, line editing, copyediting or proofreading help, get a hold of Jessica on her website at Jessica Snyder Edits. Click here to find her and get to know her on Facebook.

Facebook is King of Social Media Marketing

Facebook is King of Social Media Marketing

I just read the Social Media Examiner’s 2017 Social Media Report and from their research, hands down, Facebook is the marketer’s #1 social media outlet. Usage has gone up considerably in the last few years, but here’s the thing. While usage has gone up, belief in it’s effectiveness has gone down. Way down.

So why the discrepancy?

I think there are two reasons:

One, you can’t correlate sales and ad buys. Unless you have a “Shop Now” button on your page, you simply won’t know why people decide to buy your books. I do know authors who see a considerable jump in sales after a large ad buy. But even with the “Shop Now” button, what you’ll really know is when and how many. Over time, a correlation may be found between ad buys and sales, but the current state of Facebook doesn’t help us truly figure it out.

Two, no one understands Facebook. Truly. Why does one post get likes and shares and not another of the same vein. Why do some political posts grab a reaction and some don’t? Why do Sally’s puppies make a splash but John’s don’t? This is about human nature, which is inherently unreliable and unpredictable.

What does this mean for book marketers? Because there is a difference between “ad agency” guy and publicist. I know some book marketers who have stopped buying Facebook ads altogether and rely on the author’s followers and their followers, like a pyramid scheme, to spread the word. And they use other online marketing methods in conjunction.

My take is that Facebook ads help spread the word about your page and what you’re selling. They also help you grow a followership. But your community is what keeps them around. What are you posting to Facebook? People go to the social media network to find entertainment and news. It is not a built in shopping environment the way Amazon is.

For any author, the idea is that readers get to know you and feel exclusive in their interactions with you. People, in this case readers, want to feel a part of something cool. If you create that in a Facebook Group or on your Author Page, I believe you’ll find good results. I am not discounting ads, but unless you have McDonald’s $52B ad budget, I’d probably stick to buying them at opportune times:

  • New Book Out
  • Author Event
  • Free Give-Aways
  • Important Dates
    • Birthdays
      • Yours or Your characters
      • An important member of the team
    • Anniversaries
      • Your first day of writing or attending your first conference
      • Your books
    • St Paddy’s Day
      • Because who doesn’t love Lephrecauns
      • Pick your favorite holiday and do a give away then

Stick Around! We’ll talk about setting up Facebook Group Experiences and Amazon ads in later posts.



WRITER NATION PODCAST #2: The Writing Keeps us Together, MK Meredith

WRITER NATION PODCAST #2: The Writing Keeps us Together, MK Meredith

MK Meredith

Mom, Wife, Author, Director

“When I see my friends succeed that means it can happen to me too.”



MK spent 15 years writing, including five years on her first book, before she landed her agent. She now has seven books out and has recently launched a brand new series – Love on the Cape. We met up in Washington DC at the September General Meeting and Fall Kick-off of Washington Romance Writers to chat about her journey.


Topics covered in the show:

  • Romance Writers of the Heartland
  • Writers’ Business Plans
  • Working with an Agent and Publisher
  • Writers Conferences
  • Fighting Cancer

Find MK!

Organizations mentioned in the podcast:



TODAY’S SPONSOR: Harper Kincaid

Born in California and raised in South Florida, Harper Kincaid has moved around like a gypsy with a bounty on her head ever since. For years, she was a jill of all trades and a master of none, but is now tickled hot pink to pen stories that break and mend people’s hearts for a living. Kincaid believes seduction occurs from the neck up, which is why her characters are smart, sexy, and slightly quirky – and definitely worthy to be your next hard-core book crush.

When not writing, she adores listening to indie, lo-fi, complaint rock played on vinyl,  the theater, well-informed optimism, happy endings (both kinds), and making those close to her laugh ’til they snort. She is a self-admitted change junkie, loving new experiences and places, but has now happily settled in the cutest lil’ town, Vienna, Virginia.

Check out all her books at Harper Kincaid Books!

WRITER NATION PODCAST #1: Be kind to Yourself, Keely Thrall

WRITER NATION PODCAST #1: Be kind to Yourself, Keely Thrall

Ms Keely Thrall

Writer, Actor, Plant-based Test Eater, Motivator

“Be kind to yourself. If you’re doing it right, you’re putting yourself out there and your work will be critiqued. You need to differentiate the criticism of your work from perceived criticism of yourself. If you can do that, you’ll be rewarded.”


For someone who never wrote a thing before attending her first writers meeting, Keely Thrall founded the Washington DC Tuesday Night Writers Group and is a finalist for Romance Writers of America’s Golden Heart award. She is a former president of Washington Romance Writers and is endlessly supportive of writers, and tirelessly works to help others, sometimes to the detriment of her own writing. We sat down in her DC condo and chatted about how she came to be a writer. As the daughter of scholars, she assumed she’d be a scholar one day, not a writer. Her pursuit of graduate degrees and hobbies like improv led to a winding path of discovery that she has stories inside her.

We cover a wide range of topics on the show:

  • Getting outside your comfort zone
  • Experiencing life in order to write
  • Plant-based lifestyle and eating choices
  • What to do about writer’s block
  • Writing in Washington DC
  • Depression and finding ways to manage it

Find Keely!

Organizations and recipes mentioned in the podcast:


Keely is one of my favorite writers in the DC area, and I hope you find some inspiration and motivation from our conversation to keep writing. Writers are not alone. It takes a village to put out your work and Writer Nation is here for you.

Peace and Prose,

TODAY’S SPONSOR: Jamie Farrell Books

Jamie writes fun contemporary romances with quirky characters and lots of heart. She believes love and laughter are two of the most powerful forces in the universe, and she infuses both into all of her stories. Her debut novel, Southern Fried Blues, was a finalist for the 2013 National Readers’ Choice Awards and the 2014 National Excellence in Romance Fiction Awards.

A native Midwesterner, Jamie has lived in the South the majority of her adult life. When she’s not writing, she and her military hero husband are busy raising three hilariously unpredictable children.

Her lastest in the Misfit Brides series is set for a cover reveal this fall! Check out her books at Jamie Farrell Books.  Follow Jamie on Facebook, Twitter, Instagram and Goodreads

Travel! Stay, Eat & Meet Local

Travel! Stay, Eat & Meet Local

I live in South Korea — a fiction writer’s dream! Seoul has direct flights to almost every major travel spot in Asia, which is good for me because I absolutely love to travel. The cultures are fascinating. The history is interesting. The architecture is amazing. The people are wonderful. I travel to learn and experience, and that knowledge generates tons of new story ideas.

I recently visited Hoi An, a UNESCO World Heritage Site on the outskirts of Da Nang, Vietnam. It’s nicknamed The Lantern Town because lanterns hang from every building and entranceway. The Old Town looks remarkably like it did in the 16th century with its Japanese covered bridge and the 19th century with its yellow French architecture. It’s a busy town, like a lot of Vietnamese cities with motorcycles representing most of the road traffic and tourists the rest of it. But Hoi An really comes alive at night. All the lanterns are lit and people flock to the streets. Music wafts from the bars and most places open directly onto the street. It’s warm most of the year there, so unless it’s monsoon season, shops and restaurants are partially open air.

To get the most out of any new location, I have a three-step plan: Stay local, Eat Local, Meet Local. The idea is to delve into the culture of a place and experience it, rather than just watch it, and Hoi An was no different.

Stay Local

I met a man from Florida who travels to Hoi An four times a year and stays at the same place every time, which happened to be the place I stayed this time – The Vinh Hung River Resort on the Thu Bon riverway. He told me this river was a major passageway for the spice trade back in the day, and still represents one of the busiest small commercial waterways in Asia. The front desk folks confirmed it. Now “resort” makes it sound like a large, commercial place but this little gem has only 89 rooms.

In the early evening, we’d sit on the porch and watch small boats with no mufflers cruise along the water, but no boats cruised at night because of a lack of electricity. Instead, guests heard music from across the river or just birds singing. My bed faced a wall of windows that opened directly to a back porch with loungers overlooking the river. Lilies fragranced the air, and coconut trees provided ample shade. The cool morning air was perfect for a cup of coffee and a book.

Eat Local

We did eat at the resort for breakfast since it was included but two things stand out for me in Vietnam during breakfast. Dragon fruit and pho soup. Dragon fruit is in everything – salad, casseroles, wraps – you name it, and pho soup is for breakfast, lunch and dinner. I have found pho soup for breakfast is one of the most satisfying meals. It’s warm and a little salty, and it fills me up.

Every other meal was on the locals. For $24, three of us ate a dinner of spring rolls, pho soup, pancakes (banh xeo) and noodle soup. For a deeper culinary experience, we paid a little more and spent two hours at lunch learning how to make a plethora of Vietnamese dishes in a little place called Vy’s Cooking School. Thin rice noodles, thick rice noodles, rice dumplings, rice pancakes, spring rolls on rice paper. Believe it or not, they had several dishes with tofu. The hubs tried pig brain and cow tongue. As a vegan, I did not, but now I know these are some every day foods for the Hoi An locals.

Dinner was spent at a local farmer’s market, which looks more like a potluck than a farmer’s market. You start at one end of the long row of tables and each person hands you one of whatever they offer that night: mi quang (pork or shrimp & rice noodles), banh bao (rice dumplings), banh dap (rice pancake) and of course rice wine. Snag some chopsticks and you’re ready to go.

Meet Local

The resort usually gets a kickback or two from any place they recommend, so before I go anywhere, I look around online for any place I know an American might be. They’ve generally been in the location for a while and know all the best spots.

Randy’s Books was my first stop. A Vietnam War veteran owns this charming little bookstore with a pretty deep bench in the Vietnam culture and biography section. He’s a writer and when I visited was currently editing two of his friends’ books. I’m pretty sure this bookstore is in the front part of his house. The staircase has book titles on the panels, and the smell of the 18th century wood mixed with old books would intoxicate any reader.

Randy told me where Anthony Bourdain likes to eat when he’s in town and swore the best foodie experience in Hoi An is actually in a Greek restaurant run by an ex-pat. He also ticked off on his fingers temples, museums, shops and craft tours. It’s clear he does this a lot. By the front door was a rack of business cards and he handed me several. Armed with this, I set out.


Buddhist temple to pray, check. Japanese covered bridge, saw it. Lantern-filled streets at night to dance, yep. Boat ride down the Thu Bon, done. Local tailor for new suits, had to. Chatting with locals about their history, a must. Meeting Americans in sports t-shirts, of course.

But more importantly for me, I met and talked to real people, and that helps me develop real characters for my novels. And I drove a motorbike (actually crashed a motorbike!) and made rice pancakes and toured the alleyways not just the main drags. That’s how I can build authentic worlds for my readers. So the next time you travel, think bed & breakfast instead of hotel and hit up the local bookstore or coffee shop for ideas on where to go. Trust me, you’ll love your trip all the more for doing it!


Quick travel tip:

A lot of people ask me about the language barrier, and frankly, I’ve traveled to 35 countries, and that’s never been a problem for me. If you smile and nod and point, you can communicate with anyone. But I do find it useful to learn a few local phrases: hello, thank you, where’s the restroom/taxi/train. Most locals like it when you make the effort, and frankly, it’s respectful to the culture to at least try. But definitely download the language to your Google Translate app. It may not have the most exact translation, but it will be close enough to help.